Trust Value: How smart companies manufacture, maximize, and measure trustworthiness is the definitive guide for leaders who know trust isn’t a feeling, it’s infrastructure. This book introduces the Trust Value Management (TVM) framework, equipping you to treat trust as a strategic asset with revenue impact, valuation defense, and GTM acceleration. Packed with battle-tested tactics, TVM blueprints, and real-world case studies, Trust Value shows you how to turn vague values into measurable advantage. Whether you’re a CISO, CRO, CFO, or founder, this is your playbook for building trust into your operations before your competitors figure out how to price you out of the market.

Trust is the next competitive advantage.
Be first to structure it.